In the current society, people are making more use of Internet while on the go and Google is updating their search engine algorithms to favour mobile-friendly websites. Thus, people are expecting to access the Wi-Fi hotspots while they are on the move.
Starbucks, McDonalds, Subways, etc… You name it. Top F&B outlets in Malaysia are starting to realize the importance of offering free Wi-Fi for their customers. When you have a physical business space and fully utilized your guest Wi-Fi, you just may have the competitive advantage of not only pleasing your customers, but also creating loyalty and increasing your business revenue. (Guiseppi, 2014)
Stores without Free Wi-Fi leads to disruption in service and poor visit experience
As the number of smartphone users is increasing day by day, online mobile payment such as PayPal becoming extremely popular since 2015. Smartphone becomes even more ingrained in our daily lives; you will likely notice an increased number of customers that are on their phones while checking out. Most of the F&B stores prepare free Wi-Fi. But did you ever understand why are they doing so? It is actually a disruption in service when they customer has to ask the waiter for the Wi-Fi password. Since you are getting them Wi-Fi, why are you making it so difficult to access internet? When you have free Wi-Fi, customers are more inclined to sign-in to social media and create better outreach for your brand while at your business.
Let’s see in depth on how free Wi-Fi can actually benefit your business.
1. Benefits of social media with Free Wi-Fi
There is no denying that the millennial generation lives behind the screens of their phones. Most of them “check-ins” on their social media account such as Facebook, Twitter, Instagram, etc while they’re dining at somewhere. Free Wi-Fi give your customers the opportunity to easily communicate via social media while they are also indirectly promoting your business at the same time.
2. Increase time spend
One of the biggest benefits of offering free Wi-Fi is that it increases the time spent on premises. Consumers tend to stay longer if they can use their tablets and laptops via Wi-Fi. According to one of the survey, almost 62 per cent said that customers spent more time in their shop or facility once Wi-Fi was introduced.
Around 50% said customers spent more money, too. And if you’re wondering how many implied that customers were just hanging around, taking up space and spending less (every business owner’s fear), the answer is only a tiny number of business owners said customers spent less when free WiFi was available. (Campbell, 2014)
3. Attracts new customers
Wi-Fi allows businesses like restaurants, cafes, and pubs to attract new customers. Sitting alone in a café or a restaurant is quite awkward. According to a survey, 53 per cent of people are happy to sit alone in restaurants and cafes if Wi-Fi is available. Free Wi-Fi access helps to connect with friends removing the stigma of sitting alone. (Scheck, 2015)
4. Helps differentiate business of competitors
Quality and price were two traditional ways that helped businesses to differentiate themselves. Technology is forcing businesses to think again of this approach. We live in the age of smartphones. So providing free WiFi can provide a significant advantage over others. There are people who select venues based upon availability of free WiFi. Thus, your business is bound to have an advantage over your competitors if they do not offer free WiFi. (Scheck, 2015)
5. Improved search engine ranking
Google is not just favoring the mobile friendly websites, but they are also starting to index content from the iOS apps. This means that the Google searches made on iPhone and iPad will search not just the internet but the device apps too. If your business is listed on a few apps, the search profile is bound to be raised, making it significantly more likely to show up in the search results and get clicked by the customers. (Scheck, 2015)
6. Enhanced customer tracking
Offering free WiFi does not just benefit the customers. If you can control the network connection, you can set your website as the homepage, accumulate customer data and target ads directly to devices. This will help the customers to be aware of add-ons, specials as well as other services on offer. (Scheck, 2015)
Thus, it’s important to have Free Wi-Fi for your customers. In the marketplace now, there’s company that help you to monetize your free Wi-Fi. If you are interested to know more on how to fully utilized your Wi-Fi as your marketing tools, check out www.wewifi.com.my or contact us through email@example.com