Free WiFi for your customer is another new dial tone for a business. Some of the customers visit an outlet just to expect for free Wi-Fi services. When an outlet such as F&B stores prepares Wi-Fi for them, it becomes another reason why the customer re-visits them.
Free Guest Wi-Fi has put those businesses at a competitive advantage. And the good news is that offering free Guest Wi-Fi does really pay off. According to a research from Devicescape, 61.3% of customers who take advantage of free Wi-Fi spend more time at a business’ location. That gives them more time to spend money. In fact, 50.1% of those customers do spend more money, helping to boost revenue and profitability. Free Wi-Fi is also credited with increasing foot traffic into retail businesses, leaving 75% of those businesses surveyed indicating that providing free Wi-Fi to customers is important or very important to their business. (Vermontbiz)
According to Statista, a survey was done and a result was showed regarding the daily internet usage rate of online users in Malaysia in 2014.
During the survey period, it was found that 73 per cent of the internet users in Malaysia were between the ages of 16 to 24. So we can see that most of the teenagers now are go-online users.
In order to target those internet users for your marketing plan, owner can leverage their guest Wi-Fi to grow their business. But how to make use of your Wi-Fi and what can your Wi-Fi actually involved in your marketing plan ?
Before that, the owner must always ask themselves a few questions:
Ask yourself the following questions to determine which Wi-Fi features should matter most to you:
- What kind of business do you own?
- What kind of visitors do you have?
- How do you drive customers to your business?
- What do you do to entice them to stay longer?
- What do you do to encourage them to return?
- How do you engage them?
Understanding how free Wi-Fi can further the company’s marketing goals is the first step in leveraging its new features and functionality. Until recent technology, Wi-Fi can actually monetize as your business marketing tool.
Instead of being a reactive platform that customers could only log into, Wi-Fi can now be used proactively, to communicate with customers, promote your brand and work as a sales channel for your business.
If you want to know more about Wi-Fi marketing, stay connect with us or nudge us through email@example.com